Bly's Law of Copywriting

Bly's Law of Copywriting states that good copywriting should prioritize clear communication over cleverness. The idea is that the primary goal of writing—whether for advertising, marketing, or general knowledge—is to effectively convey information and engage the audience. If the writing is too complex or overly clever, it can confuse or alienate readers. Thus, successful copy should be straightforward, ensuring that the message is easily understood and resonates with the intended audience, ultimately leading to better engagement and response.