Institute of Practitioners in Advertising

The Institute of Practitioners in Advertising (IPA) is a professional body in the UK that represents and supports advertising agencies and professionals. Founded in 1900, its main goals are to promote high standards in advertising, provide training, and share insights about effective marketing practices. The IPA also advocates for the interests of its members and conducts research to enhance the industry's understanding of consumer behavior and advertising effectiveness. By fostering collaboration and continual learning, the IPA aims to elevate the quality and impact of advertising in the market.