IPA (Institute of Practitioners in Advertising)

The Institute of Practitioners in Advertising (IPA) is a UK-based professional organization that represents advertising, media, and marketing agencies. Founded in 1900, it aims to promote best practices, support agency effectiveness, and enhance the industry's reputation. The IPA provides training, resources, and research to help members develop their skills and adapt to changes in the advertising landscape. It also works on issues like ethical standards and diversity within the industry. By fostering collaboration and knowledge sharing, the IPA plays a crucial role in shaping a more effective and responsible advertising environment.