Sales Promotion

Sales promotion in marketing communications refers to short-term activities designed to boost sales and attract customers’ attention. This can include discounts, special offers, coupons, contests, or limited-time deals. The goal is to encourage customers to make a purchase quickly or try a product they may not have considered before. These promotions create urgency and excitement, helping brands to stand out in a crowded marketplace. By offering additional value, businesses can increase customer interest and drive immediate sales while also enhancing brand awareness.