Point of Sale (POS) Display

A Point of Sale (POS) Display refers to marketing materials placed near a checkout area in retail environments. These displays promote specific products, sales, or offers, catching customers' attention as they finalize their purchases. Typically made from posters, banners, or standees, POS displays are designed to encourage impulse buying and enhance the shopping experience. They effectively communicate brand messages and drive sales by highlighting promotions and new products. In print marketing, these displays are crucial for maximizing visibility and influencing consumer decisions right at the point of sale.