Point of Purchase (POP)

Point of Purchase (POP) refers to the location and materials used to encourage customers to buy products at the moment they are making a purchasing decision. This can include displays, signage, and promotional items placed near cash registers or around a store. The goal of POP is to attract attention, highlight specific products, and provide information that persuades customers to make an impulsive or informed purchasing choice. Effective POP can enhance the shopping experience and increase sales by strategically influencing consumer behavior right at the moment of sale.