Merchandising

Merchandising involves the promotion and sale of products in a retail environment. It encompasses various strategies to enhance the visibility and appeal of products, such as how items are displayed, the layout of a store, and in-store promotions. Effective merchandising aims to attract customers, influence their shopping behavior, and ultimately increase sales. It includes aspects like pricing, product placement, signage, and marketing materials. Overall, good merchandising creates a positive shopping experience that encourages customers to make purchases.