Point of Purchase Advertising International (POPAI)

Point of Purchase Advertising International (POPAI) is a global trade association that focuses on promoting and improving in-store marketing and advertising strategies. Its goal is to help brands and retailers create effective displays, signs, and messaging at the location where consumers make purchasing decisions. By sharing best practices, research, and industry standards, POPAI aims to enhance the shopper experience, increase sales, and ensure that in-store marketing efforts are engaging, relevant, and impactful. It serves as a resource and community for professionals involved in retail marketing and merchandising worldwide.