Bratz

Bratz is a popular line of fashion dolls created by MGA Entertainment, first launched in 2001. The dolls are known for their distinctive, trendy styles, unique lip shapes, and diverse characters, each with their own backstory and personal interests. The brand quickly expanded to include animated series, movies, fashion accessories, and video games. Targeted primarily at pre-teens, Bratz encourages self-expression and creativity through fashion. The franchise has faced both popularity and controversy over its influence on beauty standards and consumer culture, sparking discussions about gender and representation in toys.