Mattel, Inc. v. MGA Entertainment, Inc.

Mattel, Inc. v. MGA Entertainment, Inc. is a legal battle primarily centered around the popular Barbie doll. Mattel accused MGA of copying Barbie's design and infringing on its intellectual property with the Bratz dolls, which have a distinct style. The case raised issues of trademark and copyright infringement, as well as allegations of unfair competition. Ultimately, while Mattel sought to reclaim dominance over the doll market, the courts ruled that MGA's Bratz dolls did not infringe on Barbie's trademarks, leading to significant implications for both companies in terms of branding and market share.