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Licensing and merchandising

Licensing and merchandising involve granting permission to use a brand's name, logo, or characters for commercial purposes. A brand owner (licensor) allows another company (licensee) to create and sell products featuring their intellectual property, such as toys, clothing, or video games. In return, the licensee pays royalties or fees. This relationship helps expand the brand's reach and revenue while allowing businesses to tap into popular themes or characters, making it mutually beneficial. For example, a movie franchise may license its characters for action figures, capitalizing on its popularity in the consumer market.

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    Licensing and merchandising refer to the process of allowing a brand or character to be used by others in exchange for fees or royalties. Licensing involves granting permission to companies to produce and sell products featuring popular characters, logos, or trademarks. Merchandising is the actual sale of these products, which can include toys, clothing, and other items. Together, they enable brands to extend their reach and earn revenue while providing consumers with a variety of related products that enhance their experience with the brand or character. This practice is common in industries like entertainment, sports, and fashion.