Merchandising Rights

Merchandising rights refer to the legal permission to produce, sell, or distribute products that feature a particular brand, character, or intellectual property, such as movies, sports teams, or celebrities. When someone holds these rights, they control how merchandise—like toys, clothing, or collectibles—is created and sold, often earning royalties or licensing fees from third parties. This system helps protect the brand’s integrity while allowing others to legally capitalize on its popularity, creating a mutually beneficial arrangement for creators, rights holders, and manufacturers.