Franchise Management

Franchise management refers to overseeing a franchise business, where a company (the franchisor) grants the rights to another individual or business (the franchisee) to operate using its brand, products, and business model. This management involves ensuring that franchisees comply with company standards, providing support and training, and maintaining quality across all locations. Effective franchise management helps grow the brand, enhance customer satisfaction, and boost profitability for both franchisors and franchisees. Key aspects include communication, marketing strategies, financial oversight, and operational guidance.