Franchise Entrepreneurship

Franchise entrepreneurship involves starting a business by acquiring the rights to operate under an established brand’s name and business model. Instead of creating a new business from scratch, franchisees pay fees to use the brand's trademarks, products, and marketing strategies. This path offers the advantage of a recognized brand and support from the franchisor, minimizing some risks associated with starting a new venture. However, franchisees must adhere to the franchisor’s guidelines and share a portion of their earnings, creating a balance between independence and following the established framework of the franchise.