Master Franchising

Master franchising is a business model where an individual or company (the master franchisee) buys the rights to operate and expand a franchise brand in a specific territory. This master franchisee not only runs their own franchise locations but also recruits, trains, and supports other franchisees within that area. Essentially, they act as a middleman between the franchisor (the original brand owner) and the franchisees. This arrangement allows for broader brand expansion while enabling the master franchisee to earn income from both their own operations and the fees or royalties from other franchisees they manage.