3. Strategic Franchising Business Decisions

Strategic franchising business decisions involve choosing the right model and approach for expanding a brand through franchises. Key considerations include selecting suitable franchisees, determining the support and training provided, and establishing consistent standards across locations. Additionally, businesses must decide how to market the franchise and protect their brand reputation. These decisions aim to balance growth, profitability, and brand integrity while ensuring that franchisees succeed, creating a win-win situation for both the franchisor and franchisees. This strategy helps businesses expand their reach effectively and sustainably in the market.