location analysis

Location analysis is the process of evaluating different sites to determine the best location for a business or a project. It involves assessing various factors such as proximity to customers, competition, transportation access, and costs. Businesses use location analysis to ensure they choose a spot that optimizes operations and increases potential for success. For instance, a retail store might analyze foot traffic and nearby attractions, while a factory might consider logistics and labor availability. By making informed decisions about location, organizations can improve their efficiency and profitability.