retail space planning

Retail space planning is the process of organizing a store's layout to enhance the shopping experience and maximize sales. It involves strategically placing products, displays, and checkout areas to guide customer traffic and highlight promotions. Effective space planning considers factors like product placement, customer flow, and accessibility, ensuring a welcoming environment that encourages purchases. By balancing aesthetics with functionality, retailers aim to create an inviting atmosphere while efficiently using available space, ultimately driving customer satisfaction and business success.