National Retail Federation

The National Retail Federation (NRF) is a major trade association representing retailers and the retail industry in the United States. It advocates for policies that support retail businesses, provides industry research and insights, and offers resources for retailers of all sizes. The NRF also hosts events, such as trade shows and conferences, to promote innovation and collaboration within the industry. Its goal is to help retail businesses thrive by influencing public policy, sharing best practices, and keeping members informed about market trends and challenges.