Character Licensing International

Character Licensing International is an event that focuses on the licensing and brand management of characters used in various forms of media, such as toys, clothing, and entertainment. It brings together businesses, creators, and licensors to collaborate on how famous characters—like those from movies, TV shows, and video games—can be effectively marketed and monetized. The event showcases trends, promotes networking, and highlights successful licensing strategies, helping companies to understand and leverage popular characters for commercial success. In essence, it's about using beloved characters to create profitable products and experiences.