Entertainment Merchants Association

The Entertainment Merchants Association (EMA) is an organization that represents companies involved in the entertainment retail industry, including those that sell movies, music, video games, and related products. Established to advocate for the interests of its members, the EMA focuses on issues like copyright protection, technology trends, and market development. It serves as a platform for networking, sharing industry knowledge, and influencing policies that affect the entertainment marketplace. By addressing challenges and opportunities, the EMA aims to support and promote the growth of the entertainment retail sector.