Licensing International

Licensing International is a global trade organization that promotes the licensing industry, which involves the legal right to use someone else's intellectual property, like brand names, logos, or characters. This organization connects licensors (those who own the rights) with licensees (those who want to use them) to foster partnerships and growth. It provides resources, research, and networking opportunities to help businesses navigate licensing agreements effectively. Essentially, Licensing International supports companies in understanding and leveraging licensing as a valuable tool for brand expansion and revenue generation.