International Licensing Industry Merchants' Association (LIMA)

The International Licensing Industry Merchants' Association (LIMA) is a global trade organization that supports companies involved in licensing and brand management. It provides networking opportunities, industry insights, and educational resources to help businesses grow and navigate licensing agreements, which allow brands to extend their reach through apparel, products, and media. LIMA promotes best practices, facilitates collaborations, and advocates for the licensing industry to ensure its members operate ethically and successfully in a competitive market.