Trademark Licensing

Trademark licensing is a legal agreement where the owner of a trademark (like a logo or brand name) allows another party to use that trademark under specific conditions. This way, the licensee can use the recognized brand to sell products or services, often benefiting from the brand's established reputation. In return, the trademark owner typically receives fees or royalties. This arrangement can help both parties: the licensor expands their brand's reach, while the licensee can leverage a trusted name to attract customers. It’s a common practice in many industries, including fashion, entertainment, and technology.