Brand Licensing

Brand licensing is a business arrangement where one company (the licensor) allows another company (the licensee) to use its brand name, logo, or other intellectual property for a fee or royalty. This typically occurs in various industries, such as fashion, toys, or entertainment. The licensee can produce and sell products featuring the brand, benefiting from its established reputation. In return, the licensor gains additional revenue and brand exposure without directly producing the products. This collaboration can enhance both parties’ market reach and strengthen brand loyalty among consumers.