2. Franchise Management

Franchise management refers to overseeing the relationship between a franchisor, the company that owns a brand, and franchisees, the individuals or businesses that operate under that brand. It involves ensuring that franchisees adhere to brand standards, providing training and support, managing marketing efforts, and addressing any operational challenges. Effective franchise management is crucial for maintaining brand consistency, enhancing customer experiences, and driving overall business growth. It balances the interests of both the franchisor and franchisees to create a successful partnership that benefits all parties involved.