Apparel Licensing

Apparel licensing is a business practice where a brand or company (the licensor) allows another company (the licensee) to use its brand name, logo, or trademark on clothing and accessories. In exchange, the licensee pays royalties or fees. This arrangement enables the licensee to create products that carry a popular brand, which can attract customers, while the licensor expands its brand reach without directly manufacturing items. Apparel licensing is common in the fashion industry, allowing for diverse products that appeal to different consumer markets, such as sports, entertainment, or fashion brands.