College Licensing Company

College Licensing Company is an organization that manages and licenses the use of college and university trademarks, logos, and branding. Their role is to ensure that official school imagery is used appropriately and consistently across products, merchandise, and promotional materials. They work with manufacturers, retailers, and others to grant permission (licenses) for the use of these trademarks, generating revenue that often supports the school's programs and initiatives. Essentially, they act as the official steward of a school’s brand assets, helping protect its reputation while enabling lawful commercial use of its identity.