Authentic Brands Group

Authentic Brands Group (ABG) is a global licensing company that owns and manages the rights to a portfolio of popular consumer brands and celebrities. They don't produce products themselves but license their brands to other companies that manufacture, sell, and promote products like apparel, accessories, and entertainment content. ABG's strategy involves acquiring iconic brands or celebrities, then expanding their presence through licensing deals, collaborations, and marketing efforts to maximize value and reach across various markets worldwide.