merchandising mix

Merchandising mix refers to the range of products a retailer offers to customers. It involves decisions about which types of items to carry, the variety within each category, and how much of each product to stock. The goal is to meet customer needs, preferences, and trends while maximizing sales and profitability. A well-balanced merchandising mix ensures that the right products are available at the right time and place, appealing to the target market and supporting the store’s overall strategy. It’s about creating a compelling product assortment that encourages customers to shop and buy more.