Shopper Behavior

Shopper behavior refers to the choices and actions of people when they decide what to buy, how much to spend, and where to shop. It is influenced by factors like personal preferences, budget, marketing, social trends, and the shopping environment. Understanding this behavior helps retailers tailor their offerings and marketing strategies to meet customer needs and increase sales. Essentially, it’s about analyzing why consumers make certain decisions and how they interact with products and stores throughout their purchasing journey.