POPAI (Point of Purchase Advertising International)

POPAI, or Point of Purchase Advertising International, is an organization dedicated to improving in-store marketing and retail environments. They provide research, standards, and best practices to help brands and retailers promote products effectively at the point of sale. POPAI aims to enhance customer engagement and sales through innovative visual displays, signage, and merchandising strategies. By fostering collaboration and sharing industry insights, POPAI supports the development of impactful retail advertising that influences buying decisions and improves the shopping experience for consumers.