Trade Marketing

Trade marketing refers to strategies and activities designed to promote products to retailers and distributors rather than directly to consumers. In the context of international trade, it involves understanding different markets and cultural preferences to effectively market goods across borders. This might include incentives for retailers, promotional campaigns, or special pricing to encourage them to stock and sell a company’s products. The goal is to ensure that products are visible and available to consumers worldwide, ultimately driving sales through strategic partnerships and positioning in global markets.