Channel conflict

Channel conflict occurs when different parties within a distribution network compete against each other, leading to disagreements and disrupted relationships. For example, if a manufacturer sells products through both online retailers and physical stores, these channels may clash over pricing, promotions, or customer outreach. This can frustrate retailers, confuse customers, and ultimately hurt sales. Effective communication and alignment among all channels are crucial to mitigate such conflicts, ensuring that the entire distribution network works harmoniously towards common business goals.