Channel conflict resolution

Channel conflict resolution involves addressing disagreements or competition between different sales channels, such as a company's direct sales team and independent retailers. It aims to find a fair solution that maintains positive relationships and ensures all channels work effectively together. This can include clarifying roles, setting clear policies, and providing incentives. The goal is to prevent disputes from damaging sales, brand reputation, or collaboration, while ensuring that each channel is motivated and supported to serve customers best. Effective resolution keeps the distribution network balanced, profitable, and harmonious.