Distribution Channel Management

Distribution Channel Management refers to the strategy and process of overseeing how products or services move from manufacturers to consumers. It involves selecting and managing various pathways, like wholesalers, retailers, or online platforms, to ensure goods reach their intended market efficiently. Effective management considers factors such as costs, customer preferences, and market reach to maximize sales and enhance customer satisfaction. By optimizing these channels, companies can improve their competitiveness and ensure that products are available where and when customers want them.