Channel design

Channel design refers to the strategic planning and structuring of communication pathways that information, products, or services travel through to reach consumers. This involves selecting the right mix of channels—like websites, social media, retail stores, or distributors—to effectively connect with the target audience. A well-designed channel ensures that goods are delivered efficiently, messages resonate, and customer needs are met, ultimately enhancing satisfaction and business performance. The goal is to create an optimal flow from producer to consumer, balancing cost, accessibility, and customer experience.