Channels of Distribution

Channels of distribution are the pathways through which products or services travel from the producer to the consumer. They include various middlemen like wholesalers, retailers, and agents that help move, promote, and sell products. These channels ensure that goods reach customers efficiently, whether directly from manufacturer or through multiple intermediaries. The choice of distribution channels depends on factors like product type, target market, and cost considerations. Overall, they facilitate the smooth flow of products, making goods accessible to consumers in convenient locations and formats.