Multi-Channel Retailing

Multi-channel retailing refers to a sales approach where businesses engage customers through various platforms, such as physical stores, online websites, mobile apps, and social media. This strategy allows customers to shop seamlessly across different channels, providing them with more choices and convenience. For example, a customer might browse products online, purchase them via a mobile app, and choose to pick them up in a store. By integrating these channels, retailers can enhance the shopping experience, reach a wider audience, and ultimately boost their sales.