Point of Purchase Displays

Point of Purchase (POP) displays are marketing materials or fixtures placed in retail locations to attract customers' attention and encourage impulse buying. These displays can include shelves, signs, or product stands that highlight specific products, promotions, or new arrivals. Their strategic placement near checkout areas or aisles aims to influence consumer decisions right before a purchase, making them an essential tool for retailers. By effectively showcasing products, POP displays can enhance visibility, stimulate interest, and ultimately drive sales in a competitive market.