Personal Selling

Personal selling is a direct communication method where a salesperson engages with potential customers one-on-one to understand their needs and persuade them to purchase a product or service. It involves building relationships, providing detailed information, and addressing specific questions or concerns. Unlike advertising, which targets a broad audience, personal selling focuses on creating a tailored experience for each customer. This approach can enhance the customer’s confidence in their buying decision, leading to higher satisfaction and loyalty. Overall, personal selling is an essential part of marketing communications that fosters direct interaction and connection with customers.