Daniel J. Edelman

Daniel J. Edelman was a prominent public relations pioneer who founded Edelman, one of the world’s largest independent PR firms, in 1952. He was known for transforming the PR industry by emphasizing the importance of credibility and trust in communication. Edelman introduced innovative strategies to shape public perception, focusing on storytelling and media relations. Over the years, he built a reputation for helping brands engage authentically with their audiences. His legacy includes the annual Edelman Trust Barometer, which measures public trust in institutions globally, influencing how companies and governments approach communication and transparency.