Edelman Trust Barometer

The Edelman Trust Barometer is an annual survey that measures public trust in institutions such as government, business, media, and NGOs worldwide. It gauges how much people believe these organizations are acting ethically, transparently, and in the public’s best interest. The report helps identify trust gaps and trends, informing leaders on how to build credibility and improve relationships with their audiences. By understanding these trust dynamics, organizations can better navigate public perception and foster stronger, more trustworthy connections with their communities.