Brand reputation

Brand reputation refers to how a company or product is perceived by the public. It encompasses the overall impression and trust that consumers have, influenced by experiences, reviews, and social media. A positive reputation can lead to customer loyalty, increased sales, and an edge over competitors, while a negative reputation can drive customers away and harm profits. Essentially, it's the collective judgment about the brand based on its actions, quality, and communication, making it crucial for success in the marketplace.