Ambassador marketing

Ambassador marketing is a strategy where businesses collaborate with individuals, often called brand ambassadors, to promote their products or services. These ambassadors, who can be influencers, loyal customers, or industry experts, share their positive experiences and recommendations through social media, events, or other platforms. This approach leverages their credibility and connection with their audience, helping to increase brand awareness, build trust, and drive sales. Essentially, it turns enthusiastic supporters into advocates who help spread the word about a brand in a more personal and relatable way.