Brand transparency

Brand transparency means a company openly sharing information about how it operates, makes products, and treats its customers and employees. It involves honest communication about sourcing, pricing, and business practices, allowing consumers to trust the brand. Transparency helps prevent hidden issues such as unethical practices or misleading claims, fostering loyalty and accountability. Essentially, a transparent brand is clear about its values, actions, and challenges, making it easier for customers to make informed decisions and build a genuine relationship based on honesty.