The RPI (Reputation Institute)

The Reputation Institute (RPI) is an organization that measures and analyzes how the public perceives companies, brands, and countries. It uses research to assess factors like trust, admiration, and respect that contribute to a reputation. RPI develops tools, such as the RepTrak framework, to help organizations understand their standing in the eyes of stakeholders, including customers and investors. By providing insights into reputation, RPI assists businesses in enhancing their image, making strategic decisions, and building stronger relationships with their audience. Ultimately, a good reputation can lead to increased loyalty and profitability.