ASA adjudication reports

ASA adjudication reports are assessments made by the Advertising Standards Authority (ASA) in the UK regarding complaints about advertisements. When a complaint is received, the ASA investigates to determine if the advertisement has breached advertising codes. The report outlines the complaint, the advertiser’s response, and the ASA's decision, including any upheld or dismissed claims. These reports serve to ensure that advertising is truthful, legal, and socially responsible, ultimately aiming to protect consumers from misleading or harmful content. They are publicly accessible, promoting transparency and accountability in advertising practices.