Committee of Advertising Practice

The Committee of Advertising Practice (CAP) is the organization responsible for creating and maintaining the UK’s advertising rules. These rules ensure ads are legal, honest, and respectful, preventing misleading or harmful advertisements. CAP develops the UK Code of Advertising Practice, which advertisers and media outlets follow to promote products and services responsibly. Their aim is to protect consumers and maintain fair competition in the advertising industry, adapting standards as needed with new technologies and trends.