ASA Code of Advertising Practice

The ASA Code of Advertising Practice is a set of rules that ensures advertisements are legal, decent, honest, and truthful. It aims to protect consumers from misleading, harmful, or unfair advertising by outlining standards for honesty, social responsibility, and respect for due accuracy. Advertisers must avoid exaggeration, ensure claims can be substantiated, and respect sensitive groups. The code also covers how products like alcohol, medicines, or financial services should be advertised responsibly. Overall, it promotes fair advertising practices that inform and protect consumers while maintaining trust in the advertising industry.